Take the A338 (Wessex Way) towards Bournemouth until the first roundabout - St Pauls Roundabout. Take the first exit - ASDA will be on your left. Continue on to the next roundabout and take the fourth exit, turning back on yourself. Then take the second turning on the left into Oxford Road, immediately before the McCarthy and Stone (aka: Jukebox) building. Continue along to the end of Oxford Road. Immediately after Bournemouth University, Melbury House and before Downes Wine Bar there is a small road on the left. Take this road and continue to the end. This is the itCHANNEL car park.